Friday Night Victoria House in London opened its doors for the #RouleurClassic. This event considered as the world’s finest cycling exhibition attracted some of the most well-known guests in cycling, along with some of the world’s leading brands: from Santini to Campagnolo, Cervelo, Chris King, Continental, Stages, SRAM, Mavic, Fizik, Prendas Ciclismo, Katusha and many many more, that have brought  the latest and greatest bikes, components, clothing and accessories. As I said, every day on stage there was a lot of the greatest championships of cycling that has shared with us the best moments on their cycling career: Eddy Merckx was the guest of honour on the opening night.

This exhibition is very different from the Eurobike in Friedrichshafen in Germany. This is quite small but very well organized. The stands are self made by the participants and for the people who want to reach someone for having a first approach is more easy.

I want to spend some words about some of the customers that I have followed projects for: Katusha and Prendas Ciclismo.

I was very surprising as Katusha has been increasing his apparel range. As all we know, Katusha wants to reach high level of excellence in everything they do and once again they demonstrated it at this event where we can see as they are very attentive to details, from the colours that they choose to the blister where they put the accessories.

About Prendas Ciclismo I will create a specific post soon. 🙂

If you have missed it, you can see more my photos on FB and Instagram: monicasibillindesign